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Understanding Ashwagandha Ashwa-what? Ashwagandha, known scientifically as Withania Solanaceae, is a plant in the Solanaceae or Nightshade family. Known to grow across India, the Middle East and many parts of Africa, this shrub has exploded in popularity over the last decade being sold with promises ranging from: Increasing testosterone, reducing stress and increasing muscle mass….

An Important Question. “What supplements and advice would you give to your younger self, with all the knowledge that you have now?” This was a simple yet important question that was presented to me by a new customer within the store this week. In a little over half a decade of working with supplements, I…

Whether you’re a professional athlete or a casual gym goer, the importance of adequate protein intake is common knowledge. But not everyone has the time to cook and eat half a dozen chicken breasts each day and that’s where protein powder comes in to play. Protein powder can be consumed as a shake, mixed into…

Paralysis by over-analysis seems to be a common theme within the fitness community and the supplement industry. Too many questions are answered by too many people with endless opinions disguised as scientific fact. What are the best exercises? What is the best form of cardio?  What are the best supplements? There is no simple answer…

The Science of Creatine Creatine is a non-essential nutrient derived from the amino acids Arginine and Glycine. Creatine can also be obtained from food sources, primarily animal products such as; meat, fish and dairy. Creatine is stored within the muscle tissue in the form of Creatine Phosphate and plays a key role in the production…

The pump is the physical volumisation of skeletal muscle tissue causing temporary increase in both volume and roundness. This is often accompanied by a feeling of tightness in the target muscle, especially when contracted with force under load.  This can be achieved without the use of supplementation, especially when properly hydrated (see our blog on…

It’s important to maintain proper hydration every day for a variety of reasons, including controlling body temperature, lubricating joints, preventing infections, supplying nutrients to cells, and maintaining healthy organs. Drinking enough water also enhances mood, thought process, and quality of sleep. So when taking exercise into consideration, hydration becomes an essential component that many undervalue. During…