An Important Question. “What supplements and advice would you give to your younger self, with all the knowledge that you have now?” This was a simple yet important question that was presented to me by a new customer within the store this week. In a little over half a decade of working with supplements, I…

Whether you’re a professional athlete or a casual gym goer, the importance of adequate protein intake is common knowledge. But not everyone has the time to cook and eat half a dozen chicken breasts each day and that’s where protein powder comes in to play. Protein powder can be consumed as a shake, mixed into…

Paralysis by over-analysis seems to be a common theme within the fitness community and the supplement industry. Too many questions are answered by too many people with endless opinions disguised as scientific fact. What are the best exercises? What is the best form of cardio?  What are the best supplements? There is no simple answer…